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Designing products people love, and systems teams rely on
Product Design
Design System
Interaction Design
Designing products people love, and systems teams rely on
Product Design
Design System
Interaction Design
Designing products people love, and systems teams rely on
Product Design
Design System
Interaction Design
About.
I’m Saraswathy, a product and interaction designer.
I love to solve complex problems through deep research and clear, logical thinking. I transform these insights into visually engaging, and interactive experiences that feel intuitive and delightful.
I also build and maintain robust design systems to ensure consistency and scalability across products.
RECENT EXPERIENCES
Senior Product Designer @ Allen Digital
Present
Product Designer @ZEE5
2021 - 2023
About.
I’m Saraswathy, a product and interaction designer.
I love to solve complex problems through deep research and clear, logical thinking. I transform these insights into visually engaging, and interactive experiences that feel intuitive and delightful.
I also build and maintain robust design systems to ensure consistency and scalability across products.
RECENT EXPERIENCES
Senior Product Designer @ Allen Digital
Present
Product Designer @ZEE5
2021 - 2023
About.
I’m Saraswathy, a product and interaction designer.
I love to solve complex problems through deep research and clear, logical thinking. I transform these insights into visually engaging, and interactive experiences that feel intuitive and delightful.
I also build and maintain robust design systems to ensure consistency and scalability across products.
RECENT EXPERIENCES
Senior Product Designer @ Allen Digital
Present
Product Designer @ZEE5
2021 - 2023
Restoring Trust : Building the Design System.
Delayed releases, painful design reviews, and a broken legacy guide left the product UI fragmented and user satisfaction critically low. This is the story of how we architected a semantic Design System to standardise our entire platform, reclaim thousands of engineering hours, and most importantly, rebuild user trust from a 20% low to a 93% high.
93.2%
CSAT on look and feel
40-50k
Inserts per week
See Project
Button
Button
Button
Button
Button
Button
Button
Button
Button
Typography
Typography
Typography
Restoring Trust : Building the Design System.
Delayed releases, painful design reviews, and a broken legacy guide left the product UI fragmented and user satisfaction critically low. This is the story of how we architected a semantic Design System to standardise our entire platform, reclaim thousands of engineering hours, and most importantly, rebuild user trust from a 20% low to a 93% high.
93.2%
CSAT on look and feel
40-50k
Inserts per week
See Project
Button
Button
Button
Button
Button
Button
Button
Button
Button
Typography
Typography
Typography
Restoring Trust : Building the Design System.
Delayed releases, painful design reviews, and a broken legacy guide left the product UI fragmented and user satisfaction critically low. This is the story of how we architected a semantic Design System to standardise our entire platform, reclaim thousands of engineering hours, and most importantly, rebuild user trust from a 20% low to a 93% high.
93.2%
CSAT on look and feel
40-50k
Inserts per week
See Project
Button
Button
Button
Button
Button
Button
Button
Button
Button
Typography
Typography
Typography
Redesigning the ALLEN Homepage.
The previous homepage made it hard for students to find key features, showed different experiences for each course, and offered no onboarding before classes began. Our redesign brought structure and consistency, and boosted feature usage in the app.
~85%
Feature adoption
4.3/5
NPS on dicovery
See Project
INTRODUCING
flashcards
Revise in short,
engaging sessions
Redesigning the ALLEN Homepage.
The previous homepage made it hard for students to find key features, showed different experiences for each course, and offered no onboarding before classes began. Our redesign brought structure and consistency, and boosted feature usage in the app.
~85%
Feature adoption
4.3/5
NPS on dicovery
Coming soon
INTRODUCING
flashcards
Revise in short,
engaging sessions
Redesigning the ALLEN Homepage.
The previous homepage made it hard for students to find key features, showed different experiences for each course, and offered no onboarding before classes began. Our redesign brought structure and consistency, and boosted feature usage in the app.
~85%
Feature adoption
4.3/5
NPS on dicovery
See Project
INTRODUCING
flashcards
Revise in short,
engaging sessions
Creating a Modular Practice experience.
Practice is central to the ALLEN learning experience, but the old flow was inconsistent, hard to navigate, and painful to use on mobile. Before this, practice experience used a broken third-party UI, had no guided modes, and no landscape mode and tablet view support. The redesign fixed all of this with a unified experience across features and flexible practice options that works on all devices.
14.5k
Students crossing threshold qs
40k
Weekly power users
See project
Creating a Modular Practice experience.
Practice is central to the ALLEN learning experience, but the old flow was inconsistent, hard to navigate, and painful to use on mobile. Before this, practice experience used a broken third-party UI, had no guided modes, and no landscape mode and tablet view support. The redesign fixed all of this with a unified experience across features and flexible practice options that works on all devices.
14.5k
Students crossing threshold qs
40k
Weekly power users
See project
Creating a Modular Practice experience.
Practice is central to the ALLEN learning experience, but the old flow was inconsistent, hard to navigate, and painful to use on mobile. Before this, practice experience used a broken third-party UI, had no guided modes, and no landscape mode and tablet view support. The redesign fixed all of this with a unified experience across features and flexible practice options that works on all devices.
14.5k
Students crossing threshold qs
40k
Weekly power users
See project
System Architecture: Building Predictability and Scale.
The legacy UI was fragmented and costly, failing to scale with the product. This study details the strategic architecture of the Allen Design Language System (DLS) - a semantic, principle-driven blueprint. We mandated tokenisation for all foundations and established a compound component architecture. This fundamental structural redesign maximised consistency and reusability, immediately resolving prior engineering inefficiencies.
93.2%
CSAT on look and feel
40-50k
Inserts per week
See Project
System Architecture: Building Predictability and Scale.
The legacy UI was fragmented and costly, failing to scale with the product. This study details the strategic architecture of the Allen Design Language System (DLS) - a semantic, principle-driven blueprint. We mandated tokenisation for all foundations and established a compound component architecture. This fundamental structural redesign maximised consistency and reusability, immediately resolving prior engineering inefficiencies.
93.2%
CSAT on look and feel
40-50k
Inserts per week
See Project
System Architecture: Building Predictability and Scale.
The legacy UI was fragmented and costly, failing to scale with the product. This study details the strategic architecture of the Allen Design Language System (DLS) - a semantic, principle-driven blueprint. We mandated tokenisation for all foundations and established a compound component architecture. This fundamental structural redesign maximised consistency and reusability, immediately resolving prior engineering inefficiencies.
93.2%
CSAT on look and feel
40-50k
Inserts per week
See Project
Play.
Play.
Play.
Open to new ideas, learnings and coffee chats.
+91 9667319653
saraswathyp.design@gmail.com
Made with love on Framer
© SARASWATHY 2025
Open to new ideas, learnings and coffee chats.
+91 9667319653
saraswathyp.design@gmail.com
Made with love on Framer
© SARASWATHY 2025
Open to new ideas, learnings and coffee chats.
+91 9667319653
saraswathyp.design@gmail.com
Made with love on Framer
© SARASWATHY 2025